• 2016 - PresentConsultant

    Online strategies for start-ups
    SEO technical audits
  • 2011 - 2016Royal Caribbean International

    Manager, Web Integration
    Managed large-scale global transformation projects
    Managed 7-figure capital & 6-figure project operating expense budget
    Participated in Digital Marketing planning & forecasting
    Responsible for contract review/approve process
    Implemented mobile app and mobile site updates
    Managed/supported Content Strategist
    Managed/supported Global Web Producers
    Managed/supported Mobile & Post-Purchase Product Owners
    Monitored traffic & conversion metrics via Adobe Analytics
    Partnered with Supply Chain to select new agency via RFP
    Partnered with Social Media team to announce/monitor launch
    Augmented staff with contractor web producers as needed
    Fostered cross-functional relationships with business partners
    Built/presented training decks to inform call centers & regional offices
    Implemented post-launch A/B testing strategies
    Managed post-launch SEO process

    Key Projects
    Global Digital Platform Redesign
    Cruise Planner
    Royal IQ
  • 2008 - 2011Celebrity Cruises

    Manager, Online Marketing
    Led CelebrityCruises.com redesign that drove greatest improvements in 2009 of any on-line travel competitor in areas of customer experience and satisfaction, site organization, design, ease of bookings, and activity research
    ‣ Significantly decreased agency maintenance costs by spearheading move of agency-hosted promotional landing pages in-house
    ‣ Responsible for display advertising & retargeting
    ‣ Built experiences that drove incremental revenue by selling pre-cruise products on-line
    ‣ Launched the original AzamaraClubCruises.com web site
    ‣ Managed, trained and supported team of 4 web and content producers
    ‣ Responsible for Operating Expense & Capital Project Budgets
    ★ Awarded Team Leader of Quarter & Team of Quarter ★
  • 2006 - 2008Royal Caribbean International

    Account Executive, Interactive Marketing
    ‣Coordinated and managed Email Marketing, Online Advertising
    ‣ Responsible for email calendar
    ‣ “Go To” person for tactical emails & banners
    ‣ A/B Test of subject lines
    ‣ Assisted with display & search campaigns
    ‣ Implemented “Fast Track” email marketing program
    ‣ Campaign Metrics

    ★ Royal Caribbean Marketing Account Executive of Year ★
  • 1998 - 2006Royal Caribbean Cruises, Ltd

    Web Producer
    RoyalCaribbean.com, CelebrityCruises.com, CruisingPower.com
    ‣ B2B and B2C experience
    ‣ Conducted usability studies
    ‣ Hands-on content management
    ‣ Migrated content from legacy system into Teamsite
    ‣ Created sitemaps
    ‣ Reviewed / approved wireframes & design
    ‣ Monitored and responded to web feedback

USCG Technical School, Personnel Administration – Technical Certificate, Petaluma, CA

Agile Transformation: Agile for Product Owners

Situational Leadership Workshop

  • "Why Would Anyone Want to Be Led By You"
  • “Five Dysfunctions of a Team” Workshop

Executive Presence

  • Impact of Non-verbal Communication
  • Increase Level of Confidence & Poise During Interactions
  • Presenting Ideas in a Compelling Way
  • Social Functions / Facilitation Techniques
  • Techno-Communication Skills

University of Miami Executive Leadership Series

  • Strategic Thinking
  • Developing & Leading High-performance Teams
  • Financial Statements & Financial Decision-making
  • Capital Budgeting & Operating Budgeting
  • Networking & Influencing
  • How Managers & Executives Differ