Global Digital Platform Transformation

RoyalCaribbean.com


This project was more than just a design refresh. Not only did we update the user experience by simplifying key areas of the website, we went behind the scenes and re-imagined the infrastructure, content publishing strategy and workflows, and we moved into the cloud for performance and scalability.

RESULTS
  • Immediate increase in conversion
  • Minimal impact in SEO rankings
  • Increased demand for international markets to "join the platform"
This was the smoothest release in RoyalCaribbean.com's history.
- Marketing Leadership

Cruise Planner

RoyalCaribbean.com/CelebrityCruises.com


For many guests, the first day of a cruise is a busy time filled with waiting in lines to learn about and make reservations for activities and meals. Cruise Planner is an intuitive tool that allows guests to avoid the lines by researching, planning and reserving online. Our Cruise Planner is a first for the cruise industry. Completely integrated with Royal Caribbean’s existing backend systems, its responsive design empowers guests to explore an endless variety of onboard activities, dining options, shore excursions and more. Put simply, it helps guests get the absolute most of their cruise vacation.

RESULTS
  • 36% year-over-year revenue increase in its first year
  • Happy customers
We are jealous!

- A friend who works for the competition

Website Redesign

CelebrityCruises.com


Celebritycruises.com will begin our user’s vacation online by immersing her in a digital experience that's as exceptional as the Celebrity ships themselves, allowing her to plan, book and share her vacation with the utmost ease all while Celebrity guides the process and nurtures the relationship from start to finish.

RESULTS
  • Increase in customer engagement
  • Increased brand awareness
  • Increased lead generation
Your new website is beautiful and makes me want to cruise.

- feedback from visitor via site contact us

eBrochures & Instructional video for trade

CelebrityCruises.com


Celebrity Cruises was looking for a way to distribute its marketing materials in an eco-friendly way. eBrochures were created to provide customers and the trade with digital brochures that are share-able and easy on the environment.

RESULTS
  • Cost savings (printing & distribution)
  • Increased customer and trade satisfaction
  • Environment-friendly

Instructional video for the trade: